How do I promote my website?

Promoting your website is considerably easier than promoting your business. The most successful method for website promotion is a strong emphasis on the site in your advertising. Anywhere your business is advertised it is essential that you offer clients the choice of having a look at your site for more information rather than coming into your store or phoning you.

Place your website address in the following places and using the following techniques make your site very popular fast:

• Your business card. To get your card originally most clients will have had some face-to-face contact with you or your staff, back up your staff's promotion with further information and branding.
• Your storefront. Most businesses are located in busy commercial areas that get literally thousands (tens of thousands?) of cars come past their storefront every day. Why force the potential clients to decide instantly that want your products, find a park, and then come in? Let people see your website to find more information and they can come back at a convenient time for them.
• Mention it on the phone for both new and existing customers when they enquire, order, or book your products and services.
• Your media advertising. Compare the amount of information that you can pitch to clients in a 30 second radio ad, or a 15cm x 15cm newspaper or magazine ad, with the pages of information on your site. A simple website address can increase all of your advertising space, and me more informative and interactive with your clients.
• Offer incentives to clients that visit or mention your website. These are your true buyers, they want more information. A simple extra service or 5% discount on your regular price can give you a client for life if done well.
• Get your site listed and doing well on search engines. During the development of your site I optimise your site to do well with the Google, Yahoo, and AOL search engines. This is the extra quality of your sites that you do not get elsewhere. By building the site using a proven technique and style, search engines will consider your site more relevant for their searchers. The search words we target often get listed in the top 10 results or even number one depending on the industry. These clients are 100% new to your business and would not have found you without your website.

Go back to the FAQ page to answer more of your questions or contact me.

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